Best Practices: Interaction Forum

Hear and share what works.

With the "Interaction Forum" event series, we promote cross-university exchange and create spaces where experiences are shared and new ideas are developed. Here, you’ll learn about tried-and-tested structures, formats, and initiatives and gain inspiration for your work from best-practice examples.

The Interaction Forums are aimed at science managers, research coordinators, employees of media offices and university communication departments, as well as researchers who wish to make their projects more visible and build stronger networks.

Interaction Forum Fall 2025 -- Science Communication in Collaborative Proposals

The increasing importance of science communication in funding applications over the past decade served as the backdrop for the event. Both the EU, DFG, BMFTR, and DLR now evaluate communication measures—either as part of the evaluation process or explicitly as a funding criterion. A compelling communication concept can not only potentially improve project approval chances but also enhances visibility and highlights the societal relevance of one’s research. However, this also presents a challenge for applicants, whose core focus is rarely strategic science communication. For this reason, we invited participants for networking and exchange.

Credit: Robin Schmieder

"In the end, the perfect fit wins—not the most elaborate format or the grandest project."

Dr. Ricarda Matheus, Programme Director for Collaborative Research Centers (SFB) at the German Research Foundation (DFG), shared valuable insights in a hybrid keynote on strategically integrating science communication into collaborative research projects. From the perspective of funding agencies, she explained expectations for fundable science communication and the relevant evaluation criteria of the DFG. Additionally, she presented innovative and successful concepts from SFBs and Transregio Research Groups (TRRs), as well as the opportunities and challenges of implementing this in large research networks.

Do's & Don’ts for Science Communication Proposal

After the keynote, participants from all three FCMH universities collaboratively developed key dos and don'ts for effective science communication. These emphasize the importance of realistic, well-thought-out initiatives with clearly defined target audiences and resources. The discussion underlined that successful science communication thrives on collaboration, clarity, and the courage to address challenges.

Credit: Robin Schmieder

Looking Back: Past Interaction Forums

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